Tag: Tata
-
Nano ruckus has impacted Tata brand positively
I came across this title in today’s DNA Money. Certainly interesting, because it says a lot about how negatively positive comment that is… DNA quoted Morgan Witzel as saying this. Morgan Witzel is the author of the book Tata – The Evolution of a Corporate Brand. We all know what the Brand Tata stands for…
-
Tata Docomo launched in Mumbai
Tata Docomo will launch their GSM Services in Mumbai today. The plan details are sketchy at the moment, but expect the one second billing to be re – introduced in Mumbai. Re – introduced, because erstwhile BPL had launched India’s first one second billing pulse rates in Mumbai in 2005. Key to Tata Docomo’s success…
-
The Seconds Effect! Will Tata DoCoMo change market Dynamics
If you are a Mumbaikar, you will remember this. BPL (now Loop) Mumbai had launched an aggressive campaign which reduced customers bill by almost 30%. That was called One Second Billing. Tata DoCoMo is the GSM based telecommunications service of Tata Indicom in partnership with Japan’s leading mobile operator, NTT DoCoMo. They have a Pan…
-
Tata GSM, anyone? Choose your mobile service provider wisely.
The contest for the cell phone service provider is hotting up once again. With Reliance GSM already launched and Tata’s plan for a GSM foray, its getting crowed up there. An article on which is the current super star among all the operators. It should help you choose your favorite service provider.