Tag: Mobile
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Why Vote and how should we inspire our youth to vote?
I have been very vocal about Voting Rights and India’s General Elections in 2014 – whether or not to vote is a choice and there is no way you should force voters to vote. But many do not vote because they do not feel so, and reasons could vary from long queues at polling booths…
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airtel advertisements scores again…
It’s after a long time I am writing about Advertisement reviews. Airtel has come up with another set of awesome advertisements. The last time they had released their re-branding campaign with an Airtel Endless goodbye advert which launched its 3G video calling services. This time around, they have managed to touch the emotional chord again, with four new…
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The Seconds Effect! Will Tata DoCoMo change market Dynamics
If you are a Mumbaikar, you will remember this. BPL (now Loop) Mumbai had launched an aggressive campaign which reduced customers bill by almost 30%. That was called One Second Billing. Tata DoCoMo is the GSM based telecommunications service of Tata Indicom in partnership with Japan’s leading mobile operator, NTT DoCoMo. They have a Pan…