Tag: Brand
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In style with Tata Tigor, the styleback car!
It has been 6 months since I drove the Tata Hexa, and it was awesome experience. And this time around I got called for Tata Tigor. Timing of it cannot have been any better, with my birthday around! I never traveled north of India, with northest I been to was Kutch. Still largely between the…
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Nano ruckus has impacted Tata brand positively
I came across this title in today’s DNA Money. Certainly interesting, because it says a lot about how negatively positive comment that is… DNA quoted Morgan Witzel as saying this. Morgan Witzel is the author of the book Tata – The Evolution of a Corporate Brand. We all know what the Brand Tata stands for…